Clearbit
Company and contact enrichment APIs plus audience segments for sales and marketing stacks.
Officeenterprisedatasalesmarketing
- Pricing
- Enterprise and API metering; verify HubSpot bundle pages
- Platforms
- Web, API
- Regions / languages
- English-primary sales operations globally
- Last verified
- 2026-05-04
What is Clearbit?
Clearbit supplies firmographic and contact enrichment that plugs into CRMs, forms, and orchestration tools so teams can score leads and personalize outreach.
HubSpot completed the Clearbit acquisition—confirm current packaging, billing entity, and data processing terms under HubSpot documentation before renewing legacy contracts.
Key features of Clearbit
- Real-time and batch enrichment endpoints
- Reveal and form shortening patterns for inbound capture
- Segmentation hooks for ad and email platforms where supported
- Supports Web, API usage
Pros of Clearbit
- Reduces manual research time on inbound leads
- Composable via API for custom routing logic
- Strong fit for revops teams shortening lead routing with better firmographics
Cons of Clearbit
- Match quality varies for small private firms
- Privacy expectations tighten—document lawful bases
- May not fit consumer-only brands without meaningful account-level selling
Typical Clearbit workflows
- Map enrichment fields to CRM objects
- Define ICP scoring weights with sales
- Monitor match rates monthly
- Refresh stale accounts after M&A events
Practical tips for Clearbit
- Log enrichment provenance for GDPR and CCPA audits
- Deduplicate CRM before bulk backfills
- Start with the workflow "Map enrichment fields to CRM objects" for faster onboarding
Who Clearbit is for
- RevOps teams shortening lead routing with better firmographics
- SDRs personalizing outreach within compliance guardrails
- Teams that need consistent office workflow output quality
Who Clearbit is not for
- Consumer-only brands without meaningful account-level selling
- Organizations requiring strict constraints beyond Clearbit default operating model
Clearbit FAQs
- Did HubSpot buy Clearbit?
- Yes. Validate whether your contract, support channel, and DPA now route through HubSpot’s enterprise programs.
- Does Clearbit replace ZoomInfo?
- They compete in overlapping spaces with different depth and pricing. Benchmark coverage on your target account list before switching.